With humour and creativity, the poster of the School of Education of Nea Zichni takes us back to the beginnings of human history, where even the caveman holds a recycling bin in his hands. The slogan "Now is the time" is not just a catchphrase - it is a reminder that it is never too late to start taking care of the environment.

The use of bold colours and sketch immediately catches the eye and cleverly conveys the message of the Zero Waste movement: reduce waste, reuse what we can, and start now.

This poster shows that even through simplicity we can communicate strong messages of environmental sensitivity. The past and the present meet creatively, giving impetus for action in the present.